Edda Li Puma, founder of SustentADN, outlines the key steps for implementing sustainable measures that generate a positive triple impact: environmental, social, and economic. She also highlights the strategic role of communication in making these actions visible without falling into so-called greenwashing.
Adopting sustainable practices is not charity: it is a strategy that creates a triple impact (environmental, social, and economic) and requires verifiable actions, clear indicators, and responsible communication to avoid greenwashing. This way of working also helps build a better future for generations to come.
This is the view of social communicator Edda Li Puma, director and founder of SustentADN. The agency works with a network of experienced professionals specializing in sustainability and environmental issues, with the goal of promoting responsible leadership both within and beyond organizations.
Speaking with EnergíaON, she explained that her goal is to develop sustainability strategies and implementation plans. “It is also very important to communicate these efforts and make them visible, so that other organizations are inspired to adopt the same approach,” she added.
Source / full article in Río Negro: Read the full article